# Insights

The Insights section enables web3 businesses to have a proper overview of wallets onboarded throughout the various campaigns.

The information displayed can help identify who are the power users to facilitate targeted airdrops but also evaluate product integrations based on users’ favorite dApps and tokens.

Let’s break down the various components of the Insights section.

1. Participants 
2. Activities
3. Campaigns Recap
4. Wallet Details
5. Defi Apps
6. ERC20 Tokens

### 1. Participants <a href="#id-11ef" id="id-11ef"></a>

What about checking how your growth initiative is performing in real-time?\
With Tide participants and activities dashboards you can:

* Filter campaign **participants** by wallet or Twitter handle

<figure><img src="https://4055345489-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkyZTRMYOfEvBTTryhjda%2Fuploads%2FgBTy5lKNZ4uOwbxoDhDt%2Fparticipants.png?alt=media&#x26;token=5e1d4f2a-8cfc-47ad-b6c5-fe214c855b3e" alt=""><figcaption><p>Participants</p></figcaption></figure>

### 2. Activities <a href="#id-11ef" id="id-11ef"></a>

* Access a log of all users' **activities** (ex. task completions, interactions, etc.) in the various quests

<figure><img src="https://4055345489-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkyZTRMYOfEvBTTryhjda%2Fuploads%2F7CcB8uvVorqM4se7kWhd%2Factivities.png?alt=media&#x26;token=97725476-ef83-4661-ae5e-b6de6a3ff1b7" alt=""><figcaption><p>Activities</p></figcaption></figure>

### **3. Campaigns Recap** <a href="#id-5d54" id="id-5d54"></a>

* **Analyze high-level conversion metrics of campaigns** like mints, campaigns views and related charts over time
* **Access an high-level overview of wallet average age and transaction count** to better gauge the quality of campaign participants

<figure><img src="https://4055345489-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkyZTRMYOfEvBTTryhjda%2Fuploads%2F6pzAiB8hipEJn546R1ms%2Fcampaignsrecap.png?alt=media&#x26;token=ffeb67b7-22b9-45cf-8ddf-0c3c70433273" alt=""><figcaption><p>Campaign recap</p></figcaption></figure>

### **4. Wallet Details** <a href="#id-1c51" id="id-1c51"></a>

Here you will find all the information needed to identify **what kind of users are joining your campaigns**, **how valuable they are, and whom could be your next power users**. This could further serve you to better target incentives or growth initiatives, segment users based on shared characteristics, and engage them accordingly.

* Granular wallet data, participation in quests (and related rewards), net worth, most used apps, most held tokens, and associated wallet labels
* All the data can be exported in CSV format, providing an even higher detail for the wallet anagraphics

<figure><img src="https://4055345489-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkyZTRMYOfEvBTTryhjda%2Fuploads%2FZbW44LZA1QFhWaaPt2pg%2Fwalletdetails.png?alt=media&#x26;token=cafb5d70-6687-42be-ab2e-cd698399fd7d" alt=""><figcaption><p>Wallet details</p></figcaption></figure>

### **5. DeFi Apps** <a href="#id-3c2c" id="id-3c2c"></a>

Web3 teams want to improve their product iteratively and form partnerships fast based on their users’ preferences. \
But instead of relying on surveys, why not trying to look directly at your users’ on-chain data?

* Check your users’ most used dApps and chains, and understand their most common holdings
* Filter holdings, dApps & chains based on users’ count, TVL, popularity, and more

<figure><img src="https://4055345489-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkyZTRMYOfEvBTTryhjda%2Fuploads%2F9QUy2EFj8a8Yb657RN3s%2Fdefiapps.png?alt=media&#x26;token=a935dfb4-c77e-4de3-84a6-2a704a310312" alt=""><figcaption><p>DeFi Apps Dashboard</p></figcaption></figure>

### **6. ERC20 Tokens** <a href="#id-3c2c" id="id-3c2c"></a>

Get insights on the Top ERC20 tokens used by participants in your campaigns.

<figure><img src="https://4055345489-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkyZTRMYOfEvBTTryhjda%2Fuploads%2F0kK83GrQsRkl4YwV4uID%2Ferc20.png?alt=media&#x26;token=6f4a3663-ba26-4a22-9dfa-542e2416266e" alt=""><figcaption><p><strong>ERC 20-tokens</strong></p></figcaption></figure>

[Read more Tide Analytics & Performance suite here.](https://medium.com/@Tide_web3/announcing-tide-web3-marketing-analytics-suite-fdeb7ace48c8)


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://fiveelementslabs.gitbook.io/tide/projects/analytics/insights.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.