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Dynamic NFT Loyalty Program

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Last updated 11 months ago

The Dynamic NFT Loyalty Program is a particular custom campaign on Tide, enabling web3 growth teams to leverage badges to cluster and differentiate between users based on their on-chain activity and social media interactions over time. Moreover, by creating user tiers, it's possible to adopt a data-driven approach to rewards, incentives, and utility allocations.

How does it work?

It is very simple:

  • Users collect an SBT (non-transferable NFT) on Tide after performing some pre-defined tasks

  • Users accumulate on-chain points and upgrade the NFT graphics each time they perform on-chain actions

  • Rewards, such as ERC-20 tokens, are distributed based on users' points leaderboard

What are the advantages with respect to a traditional quest?

  • Better UX: After users claim the SBT on Tide, users can grow their status by simply using the app. No need to swap between platforms anymore.

  • Data-driven: NFTs track and score the entire users' on-chain activity & change accordingly, enabling the creation of user clusters/tiers.

  • Native experience: Embed leaderboard and tasks on your website so users can see points and statuses directly on the dApp.

Read about how Magpie is implementing this program through Tide here.

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