# Analytics

**With Tide Analytics you can measure the impact of your growth initiatives on Tide.**\
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Tide offers a comprehensive analytics and performance suite for projects to:

* **Monitor users' behavioral data** related to campaign participants’ wallets
* **Explore the actual impact on dApp usage of your growth initiatives**, launched on Tide or other quest platforms
* **Get insights on protocol-level metrics such as DAU, CAC, and retention rates**.

The gathered information will help projects understand which initiatives are working or not and iterate with well-designed and personalized quests and other engagement programs.\
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Moreover, Tide Analytics help you categorize users to check and prevent bots from participating in your campaigns. 

**Our analytics section is divided into:**

* [**Insights**](https://app.gitbook.com/o/qd6psBC1qF0yLVnj0PHt/s/kyZTRMYOfEvBTTryhjda/~/changes/179/projects/analytics-and-performance-suite/insights)
* [**Performance**](https://fiveelementslabs.gitbook.io/tide/)<br>

[Read more Tide Analytics & Performance suite here.](https://medium.com/@Tide_web3/announcing-tide-web3-marketing-analytics-suite-fdeb7ace48c8)


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