# PoolTogether Marketing Initiatives analysis

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The analysis has been performed by leveraging Tide analytics & performance suite
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PoolTogether took part in two Galxe quests programs in the last year (***The OP quests***** and the Polygon Degens campaign**) and actively issues POAPs to community call participants

For both quests, **we found out that:**

* The **retention is close to 0**
* The **impact on TVL is non-existent** — the share of TVL by wallets holding Galxe credentials was higher before the OP quest started
* Significant overlap in users among the two quests — which also explains a tangible reduced impact of the second Polygon degens quest

While taking into account 26 POAPs, we find out a minimal impact on actual dApp usage 

<div><figure><img src="https://4055345489-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkyZTRMYOfEvBTTryhjda%2Fuploads%2FbTu9HBdaYMgv93vDzoby%2F12.webp?alt=media&#x26;token=11f0b760-51b8-453f-9f19-b6b3a60dd71c" alt=""><figcaption></figcaption></figure> <figure><img src="https://4055345489-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkyZTRMYOfEvBTTryhjda%2Fuploads%2F70t6zSwMy1fS5ja0T9ud%2F13.webp?alt=media&#x26;token=77b18ac7-5ddc-4748-a419-db5d6d5359cd" alt=""><figcaption></figcaption></figure></div>

We also analyze who were PoolTogether top users and discovered that:

* Token holders represent an important share of the TVL
* The top 300 wallets with the highest balances using PoolTogether are sophisticated Defi users

## Final Insights <a href="#id-786a" id="id-786a"></a>

* **Create a referral system** to reach out to new users. The wallets eligible to be referrers should be a subset of the most active users, token holders, and possibly governance voters to reduce sybil attacks and increase the referral success rate.
* **Switching to longer-term quests to boost loyalty**.&#x20;
* **Identify the wallets most prone to churn** and offer them a personalized protocol experience

**If interested in analyzing the impact of your marketing initiatives on your dApp growth,** [**Tide team can help**](https://calendly.com/silvio-fiveelements/silvio)**.**

You can read the full analysis [here](https://medium.com/@Tide_web3/data-driven-insights-for-optimizing-web3-marketing-budgets-13a9b4bfe78e).