> For the complete documentation index, see [llms.txt](https://fiveelementslabs.gitbook.io/tide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://fiveelementslabs.gitbook.io/tide/resources/case-studies/pooltogether-marketing-initiatives-analysis.md).

# PoolTogether Marketing Initiatives analysis

{% hint style="info" %}
The analysis has been performed by leveraging Tide analytics & performance suite
{% endhint %}

PoolTogether took part in two Galxe quests programs in the last year (***The OP quests***** and the Polygon Degens campaign**) and actively issues POAPs to community call participants

For both quests, **we found out that:**

* The **retention is close to 0**
* The **impact on TVL is non-existent** — the share of TVL by wallets holding Galxe credentials was higher before the OP quest started
* Significant overlap in users among the two quests — which also explains a tangible reduced impact of the second Polygon degens quest

While taking into account 26 POAPs, we find out a minimal impact on actual dApp usage 

<div><figure><img src="/files/UcBNP27RXBisWhdfcOFk" alt=""><figcaption></figcaption></figure> <figure><img src="/files/BJFMlOLgUNNrIEFTVgTZ" alt=""><figcaption></figcaption></figure></div>

We also analyze who were PoolTogether top users and discovered that:

* Token holders represent an important share of the TVL
* The top 300 wallets with the highest balances using PoolTogether are sophisticated Defi users

## Final Insights <a href="#id-786a" id="id-786a"></a>

* **Create a referral system** to reach out to new users. The wallets eligible to be referrers should be a subset of the most active users, token holders, and possibly governance voters to reduce sybil attacks and increase the referral success rate.
* **Switching to longer-term quests to boost loyalty**.&#x20;
* **Identify the wallets most prone to churn** and offer them a personalized protocol experience

**If interested in analyzing the impact of your marketing initiatives on your dApp growth,** [**Tide team can help**](https://calendly.com/silvio-fiveelements/silvio)**.**

You can read the full analysis [here](https://medium.com/@Tide_web3/data-driven-insights-for-optimizing-web3-marketing-budgets-13a9b4bfe78e).


---

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