# Tide “Audiences”: Engaging Authentic Users

Tide identifies and restricts campaign access to specific sets of wallets that are relevant to a business or brand. *Audiences can* serve both as targeting and Sybil protection at the same time.

Some examples:

* A DEX project may want to distribute credentials and incentives only to wallets with a history of using DEXs.
* A business may want to reach only active users on a given chain with more than X transactions in the last Y days or wallets with a credit score greater than XY.

We compared wallet history interacting with Tide to a sample of more than 100k wallets of other credential platforms to understand whether there are significant differences. We found out:

* **Tide campaigns can attract better wallets** than other credential platforms, **10X better both in terms of balance and number of transactions.** 
* Over 50% of **wallets interacting with other credential platforms have a $0 balance and no transactions**, signaling a very strong non-organic activity.

You can read the whole analysis in our [Medium](https://medium.com/@Tide_web3/tide-audiences-key-to-targeted-sybil-resistant-campaigns-59e4ba4288c8) article.

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