> For the complete documentation index, see [llms.txt](https://fiveelementslabs.gitbook.io/tide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://fiveelementslabs.gitbook.io/tide/resources/case-studies/tide-audiences-engaging-authentic-users.md).
# Tide “Audiences”: Engaging Authentic Users
Tide identifies and restricts campaign access to specific sets of wallets that are relevant to a business or brand. *Audiences can* serve both as targeting and Sybil protection at the same time.
Some examples:
* A DEX project may want to distribute credentials and incentives only to wallets with a history of using DEXs.
* A business may want to reach only active users on a given chain with more than X transactions in the last Y days or wallets with a credit score greater than XY.
We compared wallet history interacting with Tide to a sample of more than 100k wallets of other credential platforms to understand whether there are significant differences. We found out:
* **Tide campaigns can attract better wallets** than other credential platforms, **10X better both in terms of balance and number of transactions.**
* Over 50% of **wallets interacting with other credential platforms have a $0 balance and no transactions**, signaling a very strong non-organic activity.
You can read the whole analysis in our [Medium](https://medium.com/@Tide_web3/tide-audiences-key-to-targeted-sybil-resistant-campaigns-59e4ba4288c8) article.
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