nftperp Paper Trading Competition
Using "dynamic" NFTs for gamification and acquisition
Last updated
Using "dynamic" NFTs for gamification and acquisition
Last updated
The NFTperp campaign is about using dynamic NFTs to onboard users and to run a Paper Trading Competition.
How it works:
Users enroll in the trading competition via Tide, minting a basic participant badge after performing some simple Twitter actions to maximize reach out of the campaign;
The badge gets updated after the trading competition ends, reflecting the position in the leaderboard;
Users can win $NFTP (1% of the supply distributed according to the final ranking);
As anti-bot, the "active-users" audience was selected. See how audiences work here;
As anti-cheating, after the campaign ended, the metadata of cheaters (defined by nftperp team as those owning and managing multiple accounts in the competition), were updated with a special, funny image (see below)
You can track here the current stats of Tide waves (campaigns).
As for nftperp, in 3 weeks it generated: 1453 mintings, 800 active users in their trading competitions. This numbers are pretty much organic, as ex post analysis shows little presence of inorganic activity. The anti-bot worked, as discord was flooded with whitelisting requests from sybil accounts.