> For the complete documentation index, see [llms.txt](https://fiveelementslabs.gitbook.io/tide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://fiveelementslabs.gitbook.io/tide/projects/campaigns/create-a-campaign/points-campaign.md).
# Points Campaign
Points campaigns track users on-chain and ditribute XPs, but how?
Tide tracks specific events on your project contract and assigns XPs automatically on the leaderboard.
Users, after having claimed the badge, do **not** need to claim anything anymore on Tide. Tide custom made subgraphs will check if an action is taken by the address and automatically will distribute points on the campaign leaderboard. \
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For example, for every $1 bridged/swapped using a protocol Tide assigns 1XP to the user.
**Why do projects love point campaigns?**
* Continuous engagement and gamification for users
* High competition given by the leaderboard
* No limit in amount swapped/bridged by users
* No daily/weekly quest, just one campaign
* Few rewards distributed, high returns (check [Magpie Mafia Case Study](/tide/resources/case-studies/magpie-mafia-bridge.md))
* Easy Airdrop only to committed participants (check [Shimmer Airdrop campaign](https://www.tideprotocol.xyz/users/campaign/58ab133e-c54c-481a-aedf-e552aef7b6f5))
* Reward users with Dynamic badges that evolve based on XPs
* Periodic rewards to users (daily/weekly) using [Tide Cycles feature](/tide/projects/rewards/tide-reward-cycles.md)
**Points campaign are customized for each project.** The project and Tide will sign a enterprise plan contract which price changes based on the campaign requirements. \
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Are you interested in launching one?
[Book a call with our team!](https://bento.me/tideprotocol)
We will customize the campaign based on your need and goals!
### Case studies:
* [Magpie Mafia](https://www.tideprotocol.xyz/users/campaign/7ddce12e-67cc-4d3f-9c91-714d1cc25d03): a user receive XPs every time he/she performs a bridge
* [Shimmer](https://www.tideprotocol.xyz/users/campaign/58ab133e-c54c-481a-aedf-e552aef7b6f5): Tide tracks the TVL brought on the Shimmer EVM and assigns XPs accordingly
* [LandX](https://www.tideprotocol.xyz/users/campaign/e6495535-0dbb-4c54-95e1-d0189810a85e): users need to purchase and stake tokens to receive XPs
* [Defiway](https://www.tideprotocol.xyz/users/campaign/fc82452c-149a-410b-928c-ca3a4d9c21d9): bridge tokens from EVM blockchains