Analytics & Performance Suite

Tide offers a comprehensive analytics and performance suite for projects to:
  • Monitor users' behavioral data related to campaign participants’ wallets
  • Explore the actual impact on dApp usage of growth initiatives, launched on Tide or other quest platforms
  • Get insights on protocol-level metrics such as DAU, CAC, and retention rates.
The gathered information will help projects understand which initiatives are working or not and iterate with well-designed and personalized quests and other engagement programs

1) Insights Section

The Insights section enables web3 businesses to have a proper overview of wallets onboarded throughout the various campaigns.
The information displayed can help identify who are the power users to facilitate targeted airdrops but also evaluate product integrations based on users’ favorite dApps and tokens.
Let’s break down the various components of the Insights section.

Campaigns Recap

  • Analyze high-level conversion metrics of campaigns like mints, campaigns views and related charts over time
  • Access an high-level overview of wallet average age and transaction count to better gauge the quality of campaign participants

Wallet details

Here you will find all the information needed to identify what kind of users are joining your campaigns, how valuable they are, and whom could be your next power users. This could further serve you to better target incentives or growth initiatives, segment users based on shared characteristics, and engage them accordingly.
  • Granular wallet data, participation in quests (and related rewards), net worth, most used apps, most held tokens, and associated wallet labels
  • All the data can be exported in CSV format, providing an even higher detail for the wallet anagraphics
A frame from the Wallet Details Dashboard

DeFi Apps and ERC 20-tokens

Web3 teams want to improve their product iteratively and form partnerships fast based on their users’ preferences. But instead of relying on surveys, why not trying to look directly at your users’ on-chain data?
  • Check your users’ most used dApps and chains, and understand their most common holdings
  • Filter holdings, dApps & chains based on users’ count, TVL, popularity, and more
Frames from DeFi Apps and ERC 20-tokens Dashboards
Frames from DeFi Apps and ERC 20-tokens Dashboards

Participants and Activities

What about checking how your growth initiative is performing in real-time? With Tide participants and activities dashboards you can:
  • Access a log of all users' activity (task completions, interactions, etc.) in the various quests
  • Filter campaign participants by wallet or Twitter handle
Frames from the Activities Dashboard
Frames from Participants Dashboard

2) Performance Section

Your users participated in a campaign. But…
Are they staying? Are they active on your dApp? What share of your current dApp users actually participated in the campaign?
The Performance section aims to support web3 growth teams in answering the previous questions and measuring the actual impact and effectiveness of campaigns on protocol activity.

How does it work?

It is very simple and 100% no-code. Add in the field external addresses or events; it can be a vault, a pool, or any smart contract address you want to track.
This step holds significant importance since events serve as the primary conversion target that projects should focus on.
Easily track any contract performance by adding its address in the field. No-code required.
After adding an event, it is possible to access a dashboard to monitor daily active wallets, transactions over time, and retention cohorts, providing a complete overview of the protocol on-chain activity.
A frame from the Performance monitoring Dashboard
After uploading quests launched on Tide, Galxe, or other web3 marketing platforms, it’s also possible to zoom in on each box chart to check how dApps metrics have been impacted by such quests.
With the featured charts on Tide, it will take a few moments to gather insights regarding onboarded users' activity, retention, and much more.
Zoom in on transactions overview. Frame taken from the Performance section.