Tide “Audiences”: Engaging Authentic Users

Key to Targeted, Sybil-Resistant web3 marketing Campaigns

Tide identifies and restricts campaign access to specific sets of wallets that are relevant to a business or brand. Audiences can serve both as targeting and Sybil protection at the same time.

Some examples:

• A DEX project may want to distribute credentials and incentives only to wallets with a history of using DEXs.

• A business may want to reach only active users on a given chain with more than X transactions in the last Y days or wallets with a credit score greater than XY.

We compared wallet history interacting with Tide to a sample of more than 100k wallets of other credential platforms to understand whether there are significant differences. We found out:

• Tide campaigns can attract better wallets than other credential platforms, 10X better both in terms of balance and number of transactions.

• Over 50% of wallets interacting with other credential platforms have a $0 balance and no transactions, signaling a very strong non-organic activity.

You can read the whole analysis in our Medium article.