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Mitigate fake activity with Audiences
Audiences allow to distribute rewards to the most relevant users
Not all users can access campaigns. Tide introduces an audience mechanism to allow the creation of gated and multi-tiered campaigns. Audiences define which kind of users can participate in the campaign. In practice, they define a set of wallets with specific on-chain characteristics at a given snapshot, usually before a wave (campaign) starts.
Thanks to our audience system, participants in past campaigns on Tide have shown 10X better results in terms of wallet balance and number of transactions than other engagement protocols. You can read more about it in our Medium article.
Some audiences we used:
- Active users on Ethereum, wallets with at least one transaction on Mainnet (165 mln wallets)
- Lending market users, wallets with at least a transaction on Aave, Compound, Euler (mainnet), and Aave polygon (200k wallets)
- Dex users, wallet interacting at least once with dexes and similar (2mln wallets)
- Fashion NFT holders, wallets holding fashion-related NFT projects (Nike, RTFKT etc.)
Audiences are a building block of campaigns that can be built on top. According to the campaign design, audiences can be used for
- Sybil protection/mitigation, avoiding multi-account
- Building multi-tiered campaigns, where rewards change according to wallet history
- Building referral campaigns, where referral fees change according to wallet history
List of audiences in the audience page